Making video production easy for everyone through AI
Bosch introduces AI assisted video creation coming along in a portfolio with other generative AI solutions. With digital, multilingual avatars we drive engagement and reduce time and costs. Associates have the possibility to create their own Avatars, to offer an even more personal experience.
Synthesia is offering a software solution that allows users to create training, explanation, and product marketing videos from text. Saving ~80% time and costs through AI, while increasing consumers engagement.
Challenge
The main challenge was leveraging personalized AI videos in the content creation process at Bosch to enable video production at scale. The goal was to reduce time and cost associated with video production, while increasing audience engagement by tailoring the content in multiple languages with personalized digital avatars.
Solution
Synthesia partnered with BSH and Bosch Digital to pilot the concept of generative AI video at Bosch. Since Bosch is working with AI successfully in many business areas, the partnership grows and becomes stronger. The collaboration with Bosch is playing a key role for Synthesia to shape its product roadmap. On the other hand, this technology has the potential to change the way Bosch communicates internally (and externally).
Impact
BSH, the first subsidiary to test and rollout Synthesia, has seen 70% reduction in video production costs and 30% increase in audience engagement. The next step is to launch a global pilot across Bosch in 2023 with the purpose of working toward a global implementation.
Acknowledgments
We would like to express our sincere thanks to Janosch Grosshans from Bosch and Josh Alidina from Synthesia.
Contact for the project
Tim Solle, Ventures Mobility
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